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“Alternative is in a great spot right now with many songs debuting here and moving to other formats.”Īfter “Time” climbed to No. (The songs have helped parent album “Night Visions,” Imagine Dragons’ first studio set, sell 1.2 million copies in the U.S.) Ram feels that the songs have reinforced the alternative format’s draw as a provider of crossover hits, which in recent months have included those by Gotye, fun., Mumford & Sons, the Lumineers, Capital Cities and more. Following the domination of “Radioactive,” “Demons” holds at its No. In that span, “Radioactive” passed the band’s 2012 breakout hit “It’s Time” (1,175) in total plays on the station. “Radioactive” and follow-up alternative single “Demons” are WMRQ’s two most-played songs over the past seven days (at 40 and 38 spins, respectively). “It continues to be,” he notes, with the station now 1,193 plays into it. Before you know it, it’s showing up in research on pop and adult stations …”Īlternative WMRQ Hartford, Conn., PD Brian Ram echoes that the station’s listener research on “Radioactive” has been strong. Then, it connects with the audience and won’t go away. Your first impression is that it’s a rock song on an alternative station. It’s completely different from anything else on the radio right now. “They have a huge fan base here, so we can do no wrong by playing them on both stations.”īeyond the band’s local appeal, though, Fruge says that an element of originality is central to the allure of “Radioactive.” “There is something that is so sexy about this song and there is so much depth to it.
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The stations have played “Radioactive” a whopping 2,057 and 743 times, respectively, through July 25. They played the annual Bite of Las Vegas event several times before they even got signed to Interscope,” says Charese Fruge, program director of Las Vegas’ alternative KXTE and adult pop KMXB. “As Imagine Dragons are a Vegas band, we’ve been aware of them for a long time. What elements have led to such a “Radioactive” boom? “Yours” spent 76 weeks on the chart in 2008-09.) (At 47 weeks and still gaining, it’s not too early to wonder if “Radioactive” could pass Jason Mraz’s “I’m Yours” as the longest-charting entry in the Hot 100’s history. It’s sold 4.3 million downloads, according to Nielsen SoundScan. Aiding its rank, “Radioactive” logs its best streaming week yet (4.6 million U.S. The song’s Hot 100 run reflects its lengthy build at radio, as it returns to its No. 3 for a second week on Pop Songs and, in its fifth week, rising 14-13 on the adult alternative Triple A chart. The song continues to ripen at other formats, pushing 5-2 on Adult Pop Songs, bulleting at No.
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26 on Adult Contemporary … 46 weeks after it launched on Alternative Songs, where it went on to spend a hefty 13 weeks at No.
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Reinforcing its lengthy journey to multi-format radio acceptance, “Radioactive” debuts at No. Foo Fighters’ “Rope” ruled for 20 weeks from its debut the week of March 12, 2011. 1 on Rock Airplay, breaking the record for the longest reign dating to the Nielsen BDS-based chart’s June 20, 2009, inception. Imagine Dragons’ “Radioactive” has turned into one of the most prophetic titles in Billboard chart history.